What we're about

MOO BOU is a boutique clothing brand that is all about cool style for normal people — we’re here to put the fun back into fashion. We have a passion for clothes and their ability to not only change how you feel, but to enable you to express your personality and make you feel like you. We know the power clothes can have on the way you feel and we want you to feel good!

MOO BOU is here to democratize fashion whatever your age, lifestyle, body shape and budget. These are real clothes for real people, and real lifestyles. Run by women for women, we keep things real and relatable, we only sell pieces that we love and we know you will too.

Our style

We’re a little bit boho, a little bit scandi, a little bit festival and a little bit rock and roll. We’re all about understated cool.

Whether it’s the school run, the daily commute or running a home, we’re too busy to be trying hard, so all the clothes at MOO BOU work to fit with your lifestyle and not the other way around.

Styling is our MOO BOU magic, we will give you all the support and insider tips to make your wardrobe work as hard as you do, so you can relax, play around and have fun.

From basics to stand out statement pieces we have everything you will ever need for your whole wardrobe.

Our story

MOO BOU was set up by our owner and CEO, Jen, nearly 15 years ago. Jen not only has an eye for fashion but she is a champion for women supporting women.

After studying fashion and textiles, Jen got caught up in (a very successful) career in the corporate world but she always knew she wanted to do the thing that she was most passionate about – fashion and how it can make you feel.

So in 2008 Jen took the leap, sold everything she had and opened her shop in Heaton Moor.

It’s not always been easy but by putting one foot in front of the other, Jen realised her dream.

MOO BOU has an amazing local community around the South Manchester store and now we look to bringing that to more amazing women online — making fashion fun, cool and a little bit crazy.

Our ethos

As much as fashion is our passion at MOO BOU, we’re about more than just clothes. We’re about the freedom and confidence to wear the clothes that feel like you.

We know that life sometimes throws us off track and we can lose a sense of what to wear to make us feel good, whether that’s being a new mum, changing body shape or entering a new phase of life. At MOO BOU, we’re committed to helping you find your style and find yourself in the clothes that you wear.

If you’ve got a specific styling challenge, get in touch or visit us in store! We love to help.

Don't just take our word for it...

"The team are amazing. Always so friendly and helpful, and there's always something I want to buy!"

"Since discovering MOO BOU in August, I'm hooked! My new favourite, and always a friendly, professional service."

"If this year has given me anything, it's MOO! I'm addicted and found the perfect dress to celebrate my 40th."

"Love this shop. Gorgeous unique pieces and fab service. I buy lots from here. Highly recommend!"

"Super speedy delivery! Great prices. Great quality. Thank you, will use again!"

"The clothes and beautiful, and the ladies are incredibly responsive and so helpful. Love supporting independent!"